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Global and China Motorcycle Industry Report, 2012
As the largest motorcycle producer and consumer in the world, China has recently entered an adjustment phase of retracement after more than a decade of rapid growth. On the one hand, under the circumstances of the enforcement of National III emission standards as well as the rising market demand for motor vehicles, electric vehicles and other substitutes, Chinese motorcycle enterprises are facing the pressure of product structure adjustment; on the other hand, as domestic demand growth for motorcycles glides, Chinese motorcycle enterprises have made more efforts to expand export market.

In last year, China’s motorcycle sales volume reached 26.93 million, involving export volume of 11.39 million with a proportion of 42.29%, 8.29 percentage points higher over the previous year. Currently, China’s motorcycle export market is primarily concentrated in Asia, Latin America, etc.. In the motorcycle market of these regions, Japanese brands such as Honda, Suzuki, Yamaha and Kawasaki constitute dominant competitors. As the Chinese motorcycle production technology is mainly introduced from Japan, domestic motorcycle manufacturers enjoy no technical advantage in the competition of the export market at all, chiefly dependent on the price competition, which is obviously shown in the motorcycle markets of Vietnam, Indonesia, Brazil and other countries.


Proportions of Domestic Sales and Exports of Motorcycle in China, 2007-2012
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Key words: Chinese motorcycles, Chinese motorcycle enterprises, Chinese motorcycle parts,
                     Motorcycles YAMAHA, Motorcycle HONDA, Motorcycle SUZUKI, LONCIN, LIFAN, Motorcycle producer